5 Factors to Consider Before Creating your Business’ Logo

Branded clothing and merchandise is a brilliant way of promoting your business.  Before rushing into your logo design, it’s important to consider a number of factors.  Once your logo and ‘brand’ is out in the open, small subtleties say a lot about your business.  Be sure to get this part right!

Here are a few tips to consider, to create an effective logo:

  1. Start by planning your message – before briefing a designer with the kind of logo you would like for your business, think about what message you want people to receive.  If you’re opening a coffee shop, will it be a cheap but quick and convenient place to drink? Or, will it be a trendy hang out for professionals to meet, which is a little more pricey? Whatever your message, be sure to know beforehand, so that this can inform your company’s ‘look’, ‘feel’ and logo. 
  2. Competitors’ Review – take a look at what your competitors’ branding says about them – the more you understand about your competitors, the more you can understand about how you fit into this and what your unique selling point is. 
  3. Keep it simple – try not to over complicate what you want from your design – the most effective logos are often simple.  Think of Apple, Nike or McDonalds.
  4. Be adaptable – remember, as your business grows, you will want to use your logo in many different ways.  Be sure that the logo will fit nicely on pens, clothing, letterheads and as profiles pictures on social media.
  5. Typeface – each typeface has its own personality which says a lot about your company message.  Take time to consider which is appropriate for your business. Consider your audience when making the decision – are they children? Or aimed at over 60’s?  Is the product or service you’re selling professional or fun?  These factors make a difference! 

When you’ve taken time to consider your message, the designer you are working with should give you the time to talk about your vision.  It is always best to request a mood board from a designer, so that you can see a few alternative logos and have the chance to get feedback from your audience.

Once your logo is in place, here at FUNKI Print, we can help to get your logo onto clothing and merchandise from our office based in Crewe, Cheshire, offering a quick and professional service, at reasonable prices.  If you want to chat about what we offer, you can give Damian a call on 01270 253940 

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Four Reasons to Invest in Branded Clothing for your Business

Here at FUNKI Print in Crewe, we provide a print service for your clothing.  We will work with your business to discuss your needs and requirements.  Then, using our brand new vinyl printing equipment, we offer a print service which is quick, reliable and offered at competitive prices.

Here are four top reasons for a company to invest in branded clothing:

  1. Advertising – people wearing clothes with the logo or branding of your business on it, is a quick and easy way of raising the profile of your brand.  That could be employees, customers or supporters wearing your brand.  Either way, this exposes more people to your brand.
  2. Community feel – people feel part of a overarching group when they are wearing the same attire.  It unites a team as people wearing the clothes all have something in common.  This can be particularly useful with teams, clubs or bands. 
  3. Boosts corporate identity – if branded clothing is produced as part of a uniform for work, the move towards this will boost the corporate and business identity.  It’s a reminder to the employees about who they are representing at work and a reminder to customers who they are working with.
  4. Gift ideas – depending on your company, branded clothing can offer brilliant gifts to partners, customers or friends of your business.  Everybody loves a gift!

If you’d like to find out more about how FUNKI Print can help your business, contact Damian on 01270 253940 or email damian@tgagroup.co.uk

Four Reasons to Invest in Branded Clothing for your Business

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Brand Awareness for Crewe as FUNKI Print Launches

A brand new vinyl printing company has launched in Crewe, to support local businesses with their tailored clothing.

FUNKI Print are based on Thomas Street in Crewe, Cheshire, where they are able to personalise clothing, mugs and ‘phone cases with their new equipment.

Owner Damian Glasheen set up the company in April, in response to the inflated prices that other companies charge for similar products. 

Damian successfully runs The Glasheen Academy which teaches over 2000 people on a weekly basis, in martial arts and street dance.  FUNKI Print shares its base with TGA Headquarters, with all equipment being based at the academy. 

The Glasheen Academy were ordering t-shirts and hoodies on a weekly basis for members of the group from large companies with large costings. Damian wanted to be able to offer more reasonable prices, so invested in new sublimation and vinyl printers in order to bring the order in-house and reduce cost.

Damian said: “I was getting frustrated with paying ridiculous prices outsourcing the clothing and then having long waiting times to get the products back. 

“We order so many garments through TGA, it just made sense to buy the print equipment and bring it in-house so that it’s cheaper and arrives quicker.”

Since launching FUNKI Print, the company have supported other local businesses wanting to buy branded clothing for employees.  They have also worked with hen parties to provide them with personalised t-shirts ready for their big weekends away. 

FUNKI Print are now working with businesses in Cheshire, meeting with clients to find out about their needs and requirements and then delivering goods in an efficient manor, to high standards. 

If you would like to find out more about how FUNKI Print can help your business, you can pop into FUNKI Print for a chat and a drink, or contact Damian on 01270 253940 or email damian@tgagroup.co.uk

Brand Awareness for Crewe as FUNKI Print Launches

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